The Computer "Service Block" Contract
How a tech can achieve predictable profits
...by selling labor in advance
This is what some of the marketing experts say about the benefits of a computer service contract.
If you have a service business, don't make the mistake of pricing your services by the hour. Instead, bundle your time into a convenient "service package".(or computer service contract)
The reason for this is ...you will be forced to create an effective marketing plan. In doing this exercise you will discover your exact target market and what problem it solves.
This will give you plenty of marketing ammunition in selling the concept to your customers. As a double whammy it gives the customer more reasons to buy your services.
Today, the computer system is the epicenter of the small
business. Hence, business owners need
a high level of support for their computer equipment.
The perfect solution being the "Service Block" computer
The "Service Block" is when you
pre-sell say, ten hours of your labor at a reduced rate.
1.) Example 1: Your casual rate is $80 per hour and your service block reduced rate could be $65 per hour. The service block for the year would be $650 per year per PC.
2.) Example 2: your casual rate is $50 per hour and your service block reduced rate could be $40 per hour. The service block for the year would be $400 per year per PC.
To work out how effective this service
agreement could become in the ideal world ....multiply
every computer repaired in the last 12 months by the service
block rate. If you attended say 200 computers
in the year, multiply the "Service Block" rate x200 = $130,000 or $80,000 income per year.
This is not a silly example ...when you figure out ...it only
means four different computers a week. Supporting networks
would get you in contact with a large number of PCs. In addition,
there are sales of new equipment to add to your annual income.
The "service block" agreement
explained here ...is a three page self marketing document
tailored for the computer repair business. You can carry
it around in your vehicle or post to it customers.
By taking advantage of the attractive "Service
Block" contract your customers get a high level of
support with an attractive monthly payment.
Hiring staff becomes easier with
a predictable income stream. "Service Blocks"
or computer service agreements enable you to forecast your
income and expand your business.
Once you see the impact on
your business you will wonder why you never used a service
You will attract other revenue streams by using service
agreements. Having a contract means
more sales of hardware and software. The reason for this
is ...your client is committed with a monthly payment going
into your bank account.
A casual customer relationship is not a driver
of sales. Without an agreement or contract the relationship
is precarious and may end at any time. Rather like a casual
de facto relationship and a marriage.
Having a computer service contract in your vehicle
is an excellent way to convert casual customers into long
term customers. We can easily calculate the benefits
of a service agreement by multiplying all the computers
serviced in a year by our "Service Block" rate.
figure proves beyond a shadow of doubt that long term customers
are far more valuable than casual customers.
Having healthy client relationships
....means more income. By regularly visiting your
customers site and doing periodic maintenance there is far
more chance of a healthy relationship. The reason for this
is .....working on a casual basis you are always fighting
The customer wants the job completed and
you out the door. The longer you stay unsuccessfully fixing
a problem ...the more likely the relationship will sour.
Having a service contract
means ....less stress for the computer tech. If
you always work on a casual basis, it can be hazardous
to your health. Continually troubleshooting under pressure
wears you down. Having a service agreement means less
stress and more hours doing easy preventative maintenance.
By using a service agreement you
get an everlasting "drip-feed" into your bank
How many computers (or dollars) have slipped through your
fingertips ...by not having an income generating contract?
Service contracts means getting paid while on vacation.
If you only work with casual customers ...you are penalized
when going on vacation. In fact, you pay twice for a vacation
...the cost of the holiday plus the income you lose.
This ready-to-roll "Service Block"
template ...is a marketing plan and income generator ...compiled
into one document. By having this valuable document
in your vehicle ...you can methodically grow your business.
Purchasing this ready made service contract ...means
no expensive trips to your lawyer
or time wasted, working on the details. It is all arranged
for you in a specialized template.
By investing in the "Service Block"
agreement you will get the template in the Microsoft
Word format so you can easily amend the document to suit
your requirements. The text is housed ...in easy to manage
text boxes ...so copy will flow evenly around the document.
In addition I will include with
1.) A compelling "Covering Letter"
for your "Service Block" agreement. Here
you will be able to mail your document with confidence and
maximize your returns.
2.) A productive "Service Report
Book" layout for a professional looking
business. What better way to project a professional image
than with a smart service report book. Take this to your
local printer and instantly create for yourself ...an
image of an expert. In Word format for easy editing.
3.) You also get two free standard service
templates ...in Word format for easy editing.
These are two agreements that have been previously used in
the computer repair business. Just modify them with your
the "Service Block" cash flow generator
+ free computer service contracts in Word
format + other valuable marketing aids. I
guarantee it will generate for you ...thousands
of dollars in extra revenue Invest in the "Service Block" Agreement
Copyright Hytec Services 2004